We increased the speed throughout the app up to 18X

Welcome back after a long summer break!&nbsp;Today we are happy to share that we improved the speed throughout Wildmetrics significantly.&nbsp;&nbsp;The result is that some of our reports load up to 18 times faster. This equals a 100% performance improvement.&nbsp;We have accomplished this by shipping the following improvements:&nbsp;<h2>Pre-computing data</h2>We pre-compute a lot of data once a day so that we don't have to run so many queries in real-time.&nbsp;&nbsp;<h2>Better loading experience</h2>We have improved the experience while data is loading. In the past, we used different loading icons and we have now implemented a congruent and beautiful experience.&nbsp;<h2>Refreshing data manually</h2>We pre-compute data now, which also means that some reports show metrics that are a few hours old. If the user wants more recent data, he can always manually refresh the data with a click of a button.&nbsp;&nbsp;<h2>Caching&nbsp;</h2>We implemented caching throughout the app. If you visit a page and then come back to it, it will be served instantly.&nbsp;<h2>Lazy loading</h2>We only show sections inside reports that are visible. This reduced the amount of data we have to load in the moment.&nbsp;&nbsp;

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Performance improvements

Compare your data against other companies

This week, we are adding the ability to benchmark your data against other B2B SaaS companies.&nbsp;When looking at a metric like Monthly growth rate, it is difficult to know if your growth rate is a good growth rate.&nbsp;An easy way to know if you are doing good or bad, is by comparing your company's growth rate with the growth of another company that is similar to you.&nbsp;We have discovered two different ways to find similarities between companies:&nbsp;<ul><li>MRR</li><li>ARPA (avg. revenue per account)</li></ul>&nbsp;So if your MRR is €100k, you want to compare yourself to other companies that are around €100k MRR.&nbsp;The same is true for ARPA. B2b SaaS companies that have a lower ARPA have a completely different customer journey, sales cycle and customer avatar than a SaaS company with high ARPA.&nbsp;Ideally, you want to compare yourself with other B2b SaaS companies that have a similar MRR &amp; ARPA to you.&nbsp;Today, we are adding benchmarks to Wildmetrics.&nbsp;&nbsp;The first version segments benchmarks based on MRR only, and does not yet include ARPA.&nbsp;That means, if your MRR is €80k, we will automatically compare your data to other B2b SaaS companies that are at €80k MRR.&nbsp;To do so, we have created the following MRR bands in USD:&nbsp;<ul><li>&lt;$10k MRR</li><li>$10k-50k MRR</li><li>$50k-100k MRR</li><li>$100k-250k MRR</li><li>$250k-500k MRR</li><li>$500k-1M MRR</li><li>&gt;1M MRR</li></ul>&nbsp;If your main currency is not USD, we will take care of the currency conversion to benchmark correctly.&nbsp;You can now enable benchmarks for your Monthly growth rate section inside the Revenue report.&nbsp;Just click on the Benchmarks checkbox to see the magic yourself.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1689244836/growth_rate_benchmark_a4d5fef672.png" alt="growth-rate-benchmark.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1689244836/thumbnail_growth_rate_benchmark_a4d5fef672.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1689244836/small_growth_rate_benchmark_a4d5fef672.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1689244836/medium_growth_rate_benchmark_a4d5fef672.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1689244836/large_growth_rate_benchmark_a4d5fef672.png 1000w," sizes="100vw">The graph shows you 3 additional dotted lines:&nbsp;<ul><li>One green line for the Top quartile (75th percentile)</li><li>One orange line for the Median (50th percentile)</li><li>One red line for the Bottom quartile (25th percentile)</li></ul>&nbsp;Your goal is to stay at least above the Median line.&nbsp;&nbsp;Since monthly growth rates can very from month to month, we have added an average purple line to give you a better understanding about your average monthly growth rate.&nbsp;The average monthly growth rate can be compared to the <a href="https://www.fidelity.com/learning-center/trading-investing/technical-analysis/technical-indicator-guide/sma#:~:text=SMA%20is%20the%20easiest%20moving,used%20to%20determine%20trend%20direction.">“Simple moving average”</a> that is often used in technical analysis by traders.&nbsp;Looking at the average line (purple color), it is now very easy to compare your average performance to your benchmark.&nbsp;In the example screenshot above, you can see that the average monthly growth rate is always between the Median and the Top quartile over the last 6 months, which is great!&nbsp;We will bring benchmarks to Yearly growth rate, Customer churn rate and Net MRR churn rate over the next few days. Stay tuned!&nbsp;That's it for this week!&nbsp;&nbsp;Bastian, who writes these changelog entries, will be on holidays in July, which means we will publish our next changelog update in August.&nbsp;Enjoy your summer!

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Benchmark your data

Wildmetrics AI interprets your Stripe data and gives actionable advice for marketers

We are thrilled to announce Wildmetrics AI!&nbsp;With the launch of Wildmetrics AI, Wildmetrics becomes the only revenue analytics tool that interprets your Stripe data and gives actionable advice to marketers.&nbsp;While tools like Stripe, ChartMogul or ProfitWell give you a range of different metrics, none of them have the ability to interpret your metrics and give you actionable advice.&nbsp;Here is what you need to know:&nbsp;We decided to go with a selection of pre-defined questions for you to choose from.&nbsp;<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688030236/ask_ai_320c33d802.png" alt="ask-ai.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688030236/thumbnail_ask_ai_320c33d802.png 218w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688030236/small_ask_ai_320c33d802.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688030237/medium_ask_ai_320c33d802.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688030237/large_ask_ai_320c33d802.png 1000w," sizes="100vw">Wildmetrics AI is based on OpenAI and is fed with your Stripe data that is cleaned, organised and prepared.&nbsp;The type of questions you can ask are:&nbsp;<ul><li>Predictions</li><li>Advice based on data interpretations</li><li>Summaries</li><li>Comparisons</li></ul>&nbsp;Here is an example for how Wildmetrics AI predicts your MRR:<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688038336/mrr_predictions_6d21cc80ea.png" alt="mrr-predictions.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688038336/thumbnail_mrr_predictions_6d21cc80ea.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688038336/small_mrr_predictions_6d21cc80ea.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688038336/medium_mrr_predictions_6d21cc80ea.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688038336/large_mrr_predictions_6d21cc80ea.png 1000w," sizes="100vw">And here is how Wildmetrics AI suggests an MRR goal for next month:<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688038083/wildmetrics_ai_suggestion_cd623c6d33.png" alt="wildmetrics-ai-suggestion.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688038083/thumbnail_wildmetrics_ai_suggestion_cd623c6d33.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688038083/small_wildmetrics_ai_suggestion_cd623c6d33.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688038083/medium_wildmetrics_ai_suggestion_cd623c6d33.png 750w," sizes="100vw">As you can see, Wildmetrics AI gives you for both questions three different scenarios to chose from.&nbsp;Here is how Wildmetrics AI compares a metric between time periods and shares it's insights &amp; interpretations with you.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688038509/comparison_6f65d08f94.png" alt="comparison.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688038509/thumbnail_comparison_6f65d08f94.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688038509/small_comparison_6f65d08f94.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1688038509/medium_comparison_6f65d08f94.png 750w," sizes="100vw">These are some examples on how you can use Wildmetrics AI. We are adding new questions weekly.&nbsp;Wildmetrics is free, so if you use Stripe, give it a try!&nbsp;Log into Wildmetrics <a href="https://app.wildmetrics.io/">here</a> or <a href="https://app.wildmetrics.io/signup">sign-up for free here</a>.

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Announcing Wildmetrics AI

Understand your performance by comparing it.

A metric without comparison is less meaningful.&nbsp;Once you can compare a metric like MRR or LTV to the previous month, you will quickly understand its performance.&nbsp;This is why we have added comparison to your metrics. We have done this in two different ways.<h1>1) Inside metrics</h1>Each metric in Wildmetrics will be compared to its previous time period. This helps you to quickly understand how your current month is going compared to the last month.&nbsp;We show you the metric of the previous month, the percentage increase or decrease as well as the absolute value of the change.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1685615299/compare_inside_metrics_185509628f.png" alt="compare-inside-metrics.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1685615299/thumbnail_compare_inside_metrics_185509628f.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1685615299/small_compare_inside_metrics_185509628f.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1685615299/medium_compare_inside_metrics_185509628f.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1685615299/large_compare_inside_metrics_185509628f.png 1000w," sizes="100vw"><h1>2) Table to compare months</h1>We have also added a table below the graphs of the 8 metrics that Wildmetrics supports right now (MRR, ARR, Customer churn rate, Net MRR churn rate, Gross cash flow, Paying subscribers, ARPA, LTV).&nbsp;This is particular helpful if you want to quickly compare your metrics over a bigger time frame, like 6 months for example.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1685615683/tables_e50f1d4ed9.png" alt="tables.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1685615683/thumbnail_tables_e50f1d4ed9.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1685615683/small_tables_e50f1d4ed9.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1685615683/medium_tables_e50f1d4ed9.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1685615683/large_tables_e50f1d4ed9.png 1000w," sizes="100vw">The table should be also useful for people that prefer to view plain numbers “excel style”.&nbsp;I hope you guys enjoy this week's improvements. Until next week!

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Easily compare metrics

Get a quick overview about your current month

We dedicated this week to answer the question: “How is your month going so far?”.&nbsp;For me personally (Bastian), this is one of my favourite features we have built so far, and it is what I check every morning.&nbsp;The first thing I want to know is how we are doing with our monthly MRR goal. Each month, our growth team has an MRR goal to reach. Our current goal is adding €3k MRR.&nbsp;Wildmetrics tells me how many days we have left to reach our goal and how far we are.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910751/mrr_goal_d31bd6d538.png" alt="mrr-goal.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910750/thumbnail_mrr_goal_d31bd6d538.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910751/small_mrr_goal_d31bd6d538.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910751/medium_mrr_goal_d31bd6d538.png 750w," sizes="100vw">&nbsp;I then check the MRR movements to have a more detailed view over our MRR. This gives me a great overview quickly.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910926/mrr_movemenets_b5d559b2ba.png" alt="mrr-movemenets.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910926/thumbnail_mrr_movemenets_b5d559b2ba.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910926/small_mrr_movemenets_b5d559b2ba.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910926/medium_mrr_movemenets_b5d559b2ba.png 750w," sizes="100vw">And I can zoom into each MRR category to check out customer &amp; MRR details like this:<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910931/mrr_details_5ab173e98f.png" alt="mrr-details.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910931/thumbnail_mrr_details_5ab173e98f.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910931/small_mrr_details_5ab173e98f.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910931/medium_mrr_details_5ab173e98f.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910931/large_mrr_details_5ab173e98f.png 1000w," sizes="100vw">And lastly, I want to know our key stats, and how they compare to previous month:<ul><li>MRR</li><li>ARR</li><li>Paying customers</li><li>Cashflow</li></ul><img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910931/key_stats_0eb4558b39.png" alt="key-stats.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910931/thumbnail_key_stats_0eb4558b39.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910931/small_key_stats_0eb4558b39.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910931/medium_key_stats_0eb4558b39.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1684910931/large_key_stats_0eb4558b39.png 1000w," sizes="100vw">That's it for May. See you in June!

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Introducing Monthly overview

The goal with this week's shipment answers the question: “What are my revenue KPIs last week?”&nbsp;Our own growth team works with weekly sprints. Every Monday, we come together for our weekly standup.&nbsp;On that standup we talk about:<ul><li>What did we accomplish last week?</li><li>What are our KPIs from last week?</li><li>What is our plan for this week?</li></ul>&nbsp;In the past, we would track our KPIs manually using a Google Sheet. We would collect the data from different tools and then add it into the sheet. We would spend around 10 minutes every week just to collect data from Stripe. &nbsp;This is why we build the “What is your progress” section inside your Revenue report in Wildmetrics.&nbsp;Wildmetrics automates this for us now and saves our team almost 1 hour every month.&nbsp;You can see all your main revenue KPIs per week / per monthly / per quarter / per year inside a simple table.&nbsp;“What is your progress?” supports the following metrics:<ul><li>Total MRR</li><li>Growth #</li><li>Growth %</li><li>Total ARR</li><li>MRR won</li><li>MRR lost</li><li>New business MRR</li><li>Expansion MRR</li><li>Paying subscribers</li><li>Net new customers</li><li>Customer churn</li><li>Net MRR churn</li></ul>&nbsp;Go to <a href="https://app.wildmetrics.io/reports">Wildmetrics</a> and give it a try.

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What is your weekly MRR progress?

Understand your month over month growth rate in seconds.

Growth is a startups north star.&nbsp;This week we made it our missing to answer the question “What is your growth rate?” as fast as possible.&nbsp;We added a new section inside the Revenue report to share everything you need to know about your growth rate.&nbsp;What is your growth rate this month?&nbsp;What is your growth rate the last 7 days, 30 days, 3 months, 6 months and 1 year?&nbsp;We also added averages so that you know your average growth rate of the last months or any other time frame.&nbsp;Growth can come mainly from two different types of MRR:<ul><li>New business MRR</li><li>Expansion MRR</li></ul>&nbsp;We are currently excluding Reactivation MRR and included inside New business MRR.&nbsp;New business MRR is MRR coming from new customers. Expansion MRR comes from existing customers upgrading their plan.&nbsp;Wildmetrics helps you break down where your MRR is coming from in percentage.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1682928138/mrr_new_business_vs_expansion_47310db285.png" alt="mrr-new-business-vs-expansion.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1682928138/thumbnail_mrr_new_business_vs_expansion_47310db285.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1682928138/small_mrr_new_business_vs_expansion_47310db285.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1682928138/medium_mrr_new_business_vs_expansion_47310db285.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1682928138/large_mrr_new_business_vs_expansion_47310db285.png 1000w," sizes="100vw">&nbsp;That’s it for this week. See you next week!

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What is your growth rate?

Adding Cashflow, ARPC, Customer churn, Net MRR churn, LTV and Paying subs.

This week's release is about revenue metrics. The goal was to have your most important revenue metrics in one place.&nbsp;Simple questions like:<ul><li>How many active paying customers do I have?</li><li>What is my customer lifetime value?</li><li>How much does a customer pay on average?</li><li>What % of customers are leaving?</li><li>Is my net MRR churn rate below 0?</li><li>What was my cash flow last month?</li><li>What is my MRR?</li></ul>&nbsp;Wildmetrics supports now 6 revenue metrics. You can select your preferred time range for each metric.&nbsp;<h2>MRR</h2>Monthly recurring revenue is the most important metric of a SaaS business. Your goal is to grow your MRR.<h2>ARR</h2>Annual recurring revenue is MRR * 12. It is a forecast of your annual revenue.<h2>Gross cashflow</h2>This metric tells you how much money you actually collected. It comes from monthly subscriptions and also annual payments.<h2>ARPC&nbsp;</h2>Avg. revenue per customer tells you how much revenue you generate per customer on average. If your ARPC is €100 for example, you know that you need to add around 10 customers to add €1000 MRR.&nbsp;Businesses with higher ARPC get a lower churn rate.<h2>Customer churn rate</h2>Customer Churn Rate is the percentage of customers cancelling all their subscriptions.<h2>CLTV (Customer lifetime value)</h2>Customer Lifetime Value is the estimated revenue you'll receive from a customer from the moment they start a subscription to the moment they churn.<h2>Paying subscribers</h2>This is the amount of active paying customers.<h2>Net MRR churn rate</h2>Net MRR Churn Rate is the percentage of recurring revenue lost from customers through contraction and churn, offset by expansion and reactivation.&nbsp;Now that you have the most important revenue metrics in Wildmetrics, guess what the next step will be..?&nbsp;Yes, that's right!&nbsp;&nbsp;We are adding graphs very soon.

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6 new revenue metrics

Wildmetrics makes it easy to set an MRR goal and keep track of it.

All B2b SaaS companies want to grow MRR.&nbsp;The first step is setting a goal.&nbsp;This is why you can now set, track and celebrate your MRR goals using Wildmetrics.<h1>How to use this?</h1>The set-up flow of the Revenue report has a second step called “MRR goal”. Define how much New Business MRR you want to add per month.&nbsp;<figure class="image"><img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1681749253/set_mrr_goal_55f8d29907.png" alt="set-mrr-goal.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1681749253/thumbnail_set_mrr_goal_55f8d29907.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1681749253/small_set_mrr_goal_55f8d29907.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1681749253/medium_set_mrr_goal_55f8d29907.png 750w," sizes="100vw"></figure>&nbsp;The MRR goal component shows you:<ul><li>How much New Business MRR you have already added this month</li><li>How many days you have left to reach your goal</li><li>The MRR goal completion percentage</li></ul>&nbsp;Go and reach your MRR goal now. We have added a fun way to celebrate using Wildmetrics.

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Track your MRR goal

Understand your audience better with people search and profiles

Welcome to the last changelog of Q1.&nbsp;Last week was about making your data more accessible with <a href="https://www.wildmetrics.io/changelog/data-monitoring">data monitoring</a>. This week is about people.&nbsp;We are introducing a first version of our People feature 🥳&nbsp;You can now search for any person using their email address and then see their profile.&nbsp;This is useful if you want to get an overview about a specific person.<h1>How to use this?</h1>Select <a href="https://app.wildmetrics.io/people">People</a> from the menu on the left.&nbsp;&nbsp;You will find a list of people that Wildmetrics identified. The data comes from your data integrations (Stripe and Segment).&nbsp;Currently, we show you the email and the “Created at” data points.&nbsp;You can go ahead and search any person you want to look for.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679997359/people_search_dadeaa5b70.png" alt="people-search.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679997358/thumbnail_people_search_dadeaa5b70.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679997359/small_people_search_dadeaa5b70.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679997359/medium_people_search_dadeaa5b70.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679997359/large_people_search_dadeaa5b70.png 1000w," sizes="100vw">If you want to get more information about a person, click to open their profile.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679997842/person_profile_26d47cb1d1.png" alt="person-profile.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679997842/thumbnail_person_profile_26d47cb1d1.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679997843/small_person_profile_26d47cb1d1.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679997843/medium_person_profile_26d47cb1d1.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679997843/large_person_profile_26d47cb1d1.png 1000w," sizes="100vw">For now we show you:<ul><li>Wildmetrics ID (how we identify people)</li><li>The date the person was created in our DB</li><li>Email</li><li>Stripe customer ID (if available)</li><li>Segment user ID (if available)</li></ul>&nbsp;<h1>Other improvements</h1>We also added Churned MRR to the MRR report.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679998046/churned_mrr_4998dfae8b.png" alt="churned-mrr.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679998046/thumbnail_churned_mrr_4998dfae8b.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679998046/small_churned_mrr_4998dfae8b.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679998046/medium_churned_mrr_4998dfae8b.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679998046/large_churned_mrr_4998dfae8b.png 1000w," sizes="100vw">&nbsp;That's all for this week.&nbsp;Profiles will receive more improvements in the future (event stream, MRR and other revenue data points).&nbsp;We won't publish a changelog update next week as we are taking a break after wrapping up Q1.&nbsp;In Q1, we have shipped <a href="https://www.wildmetrics.io/changelog">12 changelog updates</a>. We have completed “Phase 1” of our product master plan. We are happy with the improvements and can't wait to see what Q2 will bring.&nbsp;Q2 will be about adding more Stripe related features as well as increase our efforts to onboard more users.

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 Search people & view profiles

Check your Stripe & Segment data. Search specific data points. Check accuracy.

This week's shipment is about your data. We are introducing data monitoring for Wildmetrics.&nbsp;Wildmetrics is analytics for B2B SaaS. This means you need to be able to trust the data we have inside Wildmetrics.&nbsp;In order to trust, transparency is key.&nbsp;This is why we decided to show you your data the way we have stored it in our database.<h1>How to use this?</h1>Select <a href="https://app.wildmetrics.io/data">Data</a> from the menu.&nbsp;&nbsp;Start by selecting the data source. Wildmetrics integrates with Stripe &amp; Segment.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679569443/select_data_source_ae3cc8e6c0.png" alt="select-data-source.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679569443/thumbnail_select_data_source_ae3cc8e6c0.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679569443/small_select_data_source_ae3cc8e6c0.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679569443/medium_select_data_source_ae3cc8e6c0.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679569443/large_select_data_source_ae3cc8e6c0.png 1000w," sizes="100vw">If you want to see your <a href="https://app.wildmetrics.io/data/stripe">Stripe data points</a>, click on Stripe. We then show you the data points available:&nbsp;<ul><li>Payments</li><li>Invoices</li><li>Customers</li><li>Subscriptions</li><li>Plans</li><li>Products</li></ul>&nbsp;<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568433/wildmetrics_data_points_6df2b1ee88.png" alt="wildmetrics-data-points.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568433/thumbnail_wildmetrics_data_points_6df2b1ee88.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568433/small_wildmetrics_data_points_6df2b1ee88.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568433/medium_wildmetrics_data_points_6df2b1ee88.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568433/large_wildmetrics_data_points_6df2b1ee88.png 1000w," sizes="100vw">On the right, you see the count of data for each data point. You can click on each data point to see the details.&nbsp;To view a list of your most recent payments (transactions), just click on “<a href="https://app.wildmetrics.io/data/stripe/payments">Payments</a>”. Or if you want to see a list of Stripe customers we have inside your account, click “<a href="https://app.wildmetrics.io/data/stripe/customers">Customers</a>”.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568611/stripe_payments_live_stream_0162b900d6.png" alt="stripe-payments-live-stream.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568611/thumbnail_stripe_payments_live_stream_0162b900d6.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568611/small_stripe_payments_live_stream_0162b900d6.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568611/medium_stripe_payments_live_stream_0162b900d6.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568611/large_stripe_payments_live_stream_0162b900d6.png 1000w," sizes="100vw">Each data point is searchable.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568711/search_data_points_02e4f422ed.png" alt="search-data-points.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568711/thumbnail_search_data_points_02e4f422ed.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568711/small_search_data_points_02e4f422ed.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568711/medium_search_data_points_02e4f422ed.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568711/large_search_data_points_02e4f422ed.png 1000w," sizes="100vw">You can do the same for your <a href="https://app.wildmetrics.io/data/segment">Segment data points</a>. Just click on “Segment” to view your Segment events.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568877/segment_events_d7394ae692.png" alt="segment-events.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568877/thumbnail_segment_events_d7394ae692.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568877/small_segment_events_d7394ae692.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568877/medium_segment_events_d7394ae692.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679568878/large_segment_events_d7394ae692.png 1000w," sizes="100vw">If you want to see a list of people that logged into your app, click on the correct Segment event. You can then view the list and search it.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679569207/segment_event_details_search_60232959ad.png" alt="segment-event-details-search.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679569208/thumbnail_segment_event_details_search_60232959ad.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679569208/small_segment_event_details_search_60232959ad.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679569208/medium_segment_event_details_search_60232959ad.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1679569208/large_segment_event_details_search_60232959ad.png 1000w," sizes="100vw">That's it for this week. We hope this makes it easier to understand and trust Wildmetrics data.&nbsp;See you inside the next changelog entry.

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Easy data monitoring for data accuracy

Get real-time MRR updates. Track New MRR, Expansion MRR & Contraction MRR.

The team has been hard at work the last few weeks to help you understand your MRR better.&nbsp;The goal of Wildmetrics is to help B2B SaaS startups grow their MRR faster. To do this, we look at growth models like:<ul><li><a href="https://www.chameleon.io/blog/aarrr-vs-rarra#what-is-aarrr">AARRR</a></li><li><a href="https://www.chameleon.io/blog/aarrr-vs-rarra#what-is-rarra">RARRA</a></li><li><a href="https://www.reforge.com/blog/growth-loops">Growth loops</a></li><li><a href="https://www.hubspot.com/flywheel">Flywheels</a></li></ul>&nbsp;One core element for all these models, is “revenue”.&nbsp;This is why we are now focused on bringing you some features to understand your MRR better.&nbsp;The first feature we will launch is the MRR breakdown (<a href="https://docs.wildmetrics.io/reports/mrr-report#mrr-breakdown">help article</a>).&nbsp;We have categorised MRR into 4 different categories:&nbsp;<ol><li>New MRR</li><li>Expanded MRR</li><li>Contracted MRR</li><li>Churned MRR</li></ol>&nbsp;This release covers the first three categories and the missing one will come soon.<h1>How to use this?</h1>To understand this month's MRR better, go to the date picker and select MTD to analyse your current month.&nbsp;<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678970543/mrr_date_picker_458b41c2bc.png" alt="mrr-date-picker.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678970543/thumbnail_mrr_date_picker_458b41c2bc.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678970544/small_mrr_date_picker_458b41c2bc.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678970544/medium_mrr_date_picker_458b41c2bc.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678970544/large_mrr_date_picker_458b41c2bc.png 1000w," sizes="100vw">&nbsp;You can then click on each category to see a detailed list of people inside that MRR category.&nbsp;This way you could quickly see for example new customers of this month (or any other time period).&nbsp;<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678970806/mrr_people_608cb642fc.png" alt="mrr-people.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678970806/thumbnail_mrr_people_608cb642fc.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678970806/small_mrr_people_608cb642fc.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678970806/medium_mrr_people_608cb642fc.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678970806/large_mrr_people_608cb642fc.png 1000w," sizes="100vw">&nbsp;Another useful element of this feature is to understand your expansion or contraction MRR better.&nbsp;We have included columns about your "previous MRR" and what the "Change" is. This way you can quickly spot what customers really made a difference in your MRR.&nbsp;<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678973121/mrr_expansion_details_696ff25bc1.png" alt="mrr-expansion-details.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678973121/thumbnail_mrr_expansion_details_696ff25bc1.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678973122/small_mrr_expansion_details_696ff25bc1.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678973122/medium_mrr_expansion_details_696ff25bc1.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678973122/large_mrr_expansion_details_696ff25bc1.png 1000w," sizes="100vw">&nbsp;This is the first step to help you understand your MRR better 😎&nbsp;Here a few things we will be adding over the next few weeks:&nbsp;<ul><li>Setting an MRR goal &amp; track progress</li><li>MRR growth rates</li><li>Weekly/monthly MRR growth breakdowns</li></ul>&nbsp;Stay tuned!

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MRR categories & breakdown

We added 5 things to make using Wildmetrics easier & more insightful.

We added 5 awesome improvements to Wildmetrics:&nbsp;<ul><li>Report edit</li><li>Date picker</li><li>People details</li><li>Select operator</li><li>Report search</li></ul><h1>Report edit</h1>When using a report, sometimes you want to change how the report is set up. Or you just want to check what data points you used to create the report.&nbsp;We have added an “Edit” button in the top right corner of your reports. Click it and give it a try.&nbsp;<figure class="image"><img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678189103/image_7c92106857.png"></figure>&nbsp;<h1>Date picker</h1>Adding a date picker makes Wildmetrics a lot more powerful. You can choose from different date templates like Month to date, Last 30 days, Yesterday etc ..&nbsp;<figure class="image"><img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678189533/image_71ce503e79.png"></figure>&nbsp;<h1>People details</h1>You can now see the people behind metrics.&nbsp;&nbsp;Click on a number to see the emails of people, which is helpful to understand your data better.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678190634/people_details_adcdaf7334.png" alt="people-details.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678190634/thumbnail_people_details_adcdaf7334.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678190634/small_people_details_adcdaf7334.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678190635/medium_people_details_adcdaf7334.png 750w," sizes="100vw"><h1>Select operator</h1>Selecting events just got so much easier. You can now easily select your events from a drop-down when setting up reports.&nbsp;<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678191054/select_operator_69e6f386c1.png" alt="select-operator.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678191054/thumbnail_select_operator_69e6f386c1.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678191054/small_select_operator_69e6f386c1.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678191055/medium_select_operator_69e6f386c1.png 750w," sizes="100vw">&nbsp;You can choose between a “Contains” operator and a “Select” operator.&nbsp;<h1>Report search</h1>As we have added new report templates over the last few weeks, the list of saved reports became longer and longer.&nbsp;You can now quickly search for any saved report.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678191208/report_search_ea57a5b280.png" alt="report-search.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678191208/thumbnail_report_search_ea57a5b280.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678191208/small_report_search_ea57a5b280.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1678191208/medium_report_search_ea57a5b280.png 750w," sizes="100vw">

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Date picker, edit, select, search & details

A new report to help you onboard new customers properly.

When growing our first B2B SaaS project, <a href="https://www.wildmail.io/">Wild Mail</a>, we learned that one of the best strategies to reduce customer churn &amp; increase customer retention is customer onboarding.&nbsp;But we are not alone with this realization..&nbsp;Out of 22 customer retention strategies, <a href="https://blog.hubspot.com/service/customer-retention-strategies">HubSpot has listed customer onboarding</a> as the first strategy to increase customer retention.&nbsp;This is why we built a new report inside Wildmetrics: Introducing our Customer onboarding report 🥳 🥳<h1>How will this help you?</h1>According to HubSpot, it is better to retain an existing customer than acquiring a new one.&nbsp;HubSpot continues to say that “keeping customers coming back will continually result in a greater ROI — and it costs 5-25X less.”&nbsp;With this information at hand, let's work on onboarding your customers properly, shall we? 😋<h1>How to get started?</h1>Go to <a href="https://app.wildmetrics.io/reports/templates">Reports</a>, look for Customer onboarding report and click on "+Add report".&nbsp;Then follow the steps explained in this <a href="https://docs.wildmetrics.io/reports/customer-onboarding-report#set-up-your-report">help article</a>.&nbsp;You will be using a combination of Stripe and Segment events to identify your struggling customers.&nbsp;Wildmetrics will give you a list of emails addresses of customers that need extra help. Take those emails and start to act.&nbsp;Here are some suggestions on things that you can do in order to improve your onboarding:&nbsp;<ul><li>Copy the email addresses and email them one by one</li><li>Send an automated email to schedule an onboarding call to personalise the set-up</li><li>Set up a product tour inside your app to show next steps</li><li>Embed Calendly into your app straight after purchase</li><li>Build a checklist with tasks to complete and embed in your app's dashboard/menu</li><li>Improve weekly newsletter to get users back into the app</li><li>Record YouTube tutorials and create awesome documentation</li><li>Build education into your user journeys#</li><li>Provide amazing &amp; friendly customer support in less than 15 minutes</li></ul>

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Introducing Customer onboarding report

A new report to help you activate more trials and convert them into customers.

We missed last week's changelog 😒&nbsp;But we are back this week with a new report: Introducing the Trial activation report!&nbsp;The Trial activation report helps you activate your new trials by helping them reach their AHA moment.&nbsp;An activated trial has a much higher chance to convert to a paying customer because they understand the value proposition of your product.<h1>How will this help you?</h1>According to research by <a href="https://www.profitwell.com/recur/all/positive-onboarding-boosts-retention-wtp">ProfitWell</a>, customers who perceive onboarding positively have 12-21% higher willingness to pay than the median. It also shows that these customers have a much lower drop off in the first 21 days of being a customer.&nbsp;So what are you waiting for? 😉<h1>How to get started?</h1>The goal of this report is to help you identify your struggling trials. These are people that have not experienced their AHA moment yet and therefore do not get the value of your product.&nbsp;Create your Trial activation report following the steps in <a href="https://docs.wildmetrics.io/reports/trial-activation-report">this help article</a> and get a list of struggling trials. Copy their email addresses and shoot them an email (ask ChatGPT to write the email for you).&nbsp;Your goal is to either invite them to a personalised onboarding call or, if you prefer low-touch, send them your documentation and tutorials.&nbsp;<figure class="image"><img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1677067813/image_071f3aa7b4.png"></figure>&nbsp;Create your <a href="https://app.wildmetrics.io/reports/set-up/trial-activation">Trial activation report with Wildmetrics</a> and convert more trials into paying customers.

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Introducing Trial activation report

Easily send Stripe data to Wildmetrics and measure your MRR.

Another week, another huge improvement!&nbsp;&nbsp;Introducing a brand-new metric: MRR &nbsp;🥳&nbsp;In order to see MRR inside Wildmetrics, <a href="https://docs.wildmetrics.io/integrations/stripe">connect your Stripe account</a> with Wildmetrics.&nbsp;<a href="https://stripe.com/">Stripe</a> is payments infrastructure for the internet. It is the most common way to accept payments from customers for B2B SaaS companies.&nbsp;<h1>How will this help you?</h1>The MRR metric is a SaaS startup's north star. It is the single most important metric you want to grow.&nbsp;To have the MRR metric in itself inside Wildmetrics is not very spectacular. You can already see it directly in Stripe.&nbsp;But what is super powerful is when you can connect your Segment &amp; Stripe data with each other and then see MRR.&nbsp;That's the magic of this week's release! ✨&nbsp;<h1>How to get started</h1>First, start sending your historical &amp; real-time Stripe data to Wildmetrics following <a href="https://docs.wildmetrics.io/integrations/stripe">this article</a>.&nbsp;Then, create your MRR report (<a href="https://app.wildmetrics.io/reports/set-up/mrr">click to create</a>) to start measuring your north start metric inside Wildmetrics. Here is a <a href="https://docs.wildmetrics.io/reports/mrr-report">help doc with instructions</a>.&nbsp;And finally, you want to set up a Funnel report (<a href="https://app.wildmetrics.io/reports/set-up/funnel">click to set up</a>) to get your big-picture overview of your customer journey (<a href="https://docs.wildmetrics.io/reports/funnel-report">help doc</a>).&nbsp;Just enable MRR to see MRR:&nbsp;<figure class="image"><img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1675959288/image_0a885d2d00.png"></figure>&nbsp;And voilà.. Here you can see your MRR inside your Funnel report, combining Segment and Stripe data:&nbsp;<figure class="image"><img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1675960317/image_b7c0898af1.png"></figure>&nbsp;This improvement tells you how much new MRR your customer journey has added in the selected time period.&nbsp;This does not include MRR coming from expansions (on purpose).&nbsp;I hope you enjoy this week's improvement!&nbsp;&nbsp;Please leave your feedback <a href="https://app.wildmetrics.io/reports">inside Wildmetrics</a> via Intercom chat.&nbsp;&nbsp;

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Introducing MRR metric

Connect your Segment account with Wildmetrics

We are happy to announce that we are adding a new integration to Wildmetrics.&nbsp;Introducing Wildmetrics for Segment!&nbsp;<a href="https://segment.com/">Segment</a> is used by many B2B SaaS companies to collect customer data.&nbsp;If you have a Segment account, you can easily send your Segment data to Wildmetrics following the steps outlined in our <a href="https://docs.wildmetrics.io/integrations/segment">documentation</a>.&nbsp;It should take you 1 minute to set up.<h1>How will this help?</h1>Many B2B SaaS companies use Segment to track behaviour inside their app. Common events tracked with Segment are:<ul><li>User sign-ups</li><li>User logins</li><li>Core features used</li><li>Invited team member</li><li>etc..</li></ul>&nbsp;You can now use this data to build your <a href="https://docs.wildmetrics.io/reports/funnel-report">Funnel report</a> in Wildmetrics.&nbsp;&nbsp;Here is an example of a Funnel report that tracks:<ol style="list-style-type:decimal;"><li>User logged in,</li><li>then core feature 1 used,</li><li>then core feature 2 used.</li></ol><img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1675339597/segment_funnel_report_b5835bff42.png" alt="segment-funnel-report.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1675339597/thumbnail_segment_funnel_report_b5835bff42.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1675339597/small_segment_funnel_report_b5835bff42.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1675339597/medium_segment_funnel_report_b5835bff42.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1675339597/large_segment_funnel_report_b5835bff42.png 1000w," sizes="100vw">You also see conversion rates between steps.&nbsp;The current version only supports the usage of Segment events. Very soon, you will be able to build Funnel reports using Segment &amp; Stripe events together.&nbsp;This will be a powerful improvement to the Funnel report and allows you to analyse your whole customer journey from “User sign up”, which is a Segment event to “Became customer” which is a Stripe event.&nbsp;<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1675339154/customer_journey_report_101593ca8a.png" alt="customer-journey-report.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1675339154/thumbnail_customer_journey_report_101593ca8a.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1675339155/small_customer_journey_report_101593ca8a.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1675339155/medium_customer_journey_report_101593ca8a.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1675339155/large_customer_journey_report_101593ca8a.png 1000w," sizes="100vw">Please share your feedback inside Wildmetrics using Intercom. If you need help setting up Segment, reach out to us.

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Introducing Segment integration

We made it easy to add, name, edit, view & delete your reports

<h1>Editing reports</h1>You can now edit reports after you created them. Just open a report and then click on Edit in the top right corner to see how you set up your report. You can also make changes.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674729793/editing_reports_a77021c4b2.png" alt="editing-reports.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674729793/thumbnail_editing_reports_a77021c4b2.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674729793/small_editing_reports_a77021c4b2.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674729793/medium_editing_reports_a77021c4b2.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674729793/large_editing_reports_a77021c4b2.png 1000w," sizes="100vw"><h1>Deleting reports</h1>To keep your reports organised and clean, you can now delete reports.&nbsp;<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674729911/delete_reports_4c943ce6ae.png" alt="delete-reports.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674729911/thumbnail_delete_reports_4c943ce6ae.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674729911/small_delete_reports_4c943ce6ae.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674729911/medium_delete_reports_4c943ce6ae.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674729911/large_delete_reports_4c943ce6ae.png 1000w," sizes="100vw"><h1>Listing reports</h1>We improved your reports list slightly by adding column names. Column name “Report type” now tells you what type of report your report is, like Funnel report, MRR report etc..<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674730303/report_list_31e4084951.png" alt="report-list.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674730303/thumbnail_report_list_31e4084951.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674730303/small_report_list_31e4084951.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674730303/medium_report_list_31e4084951.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674730303/large_report_list_31e4084951.png 1000w," sizes="100vw"><h1>Naming reports</h1>You can name your report after you created them. It works like you would expect.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674730438/name_reports_0d8e55b1ea.png" alt="name-reports.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674730438/thumbnail_name_reports_0d8e55b1ea.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674730438/small_name_reports_0d8e55b1ea.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674730438/medium_name_reports_0d8e55b1ea.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674730438/large_name_reports_0d8e55b1ea.png 1000w," sizes="100vw">

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Report management

We build the foundation to add metrics to your Funnel report.

<h1>Metrics</h1>The funnel report helps you understand your B2B SaaS customer journey better so that you can turn more users into paid customers.&nbsp;The improvement of the week is that we added metrics to the Funnel report. The first metric that you can select is conversion rate. You will now be able to see conversion rates between your funnel steps as well as the overall conversion rate.&nbsp;Here is a simple 3-step freemium B2B SaaS customer journey:<ol style="list-style-type:decimal;"><li>Free user</li><li>Trial sign-up</li><li>Upgraded to paid plan</li></ol><img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674203559/funnel_report_view_metrics_af1f34fb6e.png" alt="funnel-report-view-metrics.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674203559/thumbnail_funnel_report_view_metrics_af1f34fb6e.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674203559/small_funnel_report_view_metrics_af1f34fb6e.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674203559/medium_funnel_report_view_metrics_af1f34fb6e.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674203559/large_funnel_report_view_metrics_af1f34fb6e.png 1000w," sizes="100vw">The conversion rate between Trial sign-up and Upgraded to paid is good. The problem is the conversion between step 1 &amp; step 2.&nbsp;By looking at this report, you could work on getting more free users to try your paid features to ultimately convert more people to paying customers. You could do that through product tours inside your app, changing your pricing plan or better educational content as well as drip email sequences.<h1>Naming your reports</h1>We want to make it easier to organise reports. This is why we are working on some report management features.&nbsp;You can now name your reports. It works like you would expect:<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674204375/naming_reports_7afb2e04b8.png" alt="naming-reports.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674204375/thumbnail_naming_reports_7afb2e04b8.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674204375/small_naming_reports_7afb2e04b8.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674204375/medium_naming_reports_7afb2e04b8.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674204375/large_naming_reports_7afb2e04b8.png 1000w," sizes="100vw">In the next few days you will see some other report management features like deleting a report &amp; editing a report. Keep an eye out!

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New metrics for funnel report

Introducing our first report: Funnel report

To help B2B SaaS companies increase their MRR, we decided to first build a Funnel report. This report tells you how you can improve your customer journey to grow MRR.&nbsp;This is a beta feature, which you can <a href="https://app.wildmetrics.io/reportsv2">try here</a>.&nbsp;The customer journey of a B2B SaaS company usually looks something like this:<ul><li>Option A: Trial then Customer</li><li>Option B: Trial then Demo then Customer</li><li>Option C: Demo then Trial then Customer</li><li>Option D: Demo then Customer</li><li>Option E: Free then Trial then Customer&nbsp;</li></ul>&nbsp;Let's take a simple 2-step funnel: 14-day trial and then convert to customer. Let's assume that your goal is to convert more trials into customers.&nbsp;First, <a href="https://app.wildmetrics.io/reportsv2">create the two funnel steps</a> (trial sign-up, customer conversion) inside your Funnel report. The first integration we support is ActiveCampaign. Segment will be our second integration.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673424537/funnel_report_set_up_6767ee29a2.png" alt="funnel-report-set-up.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673424537/thumbnail_funnel_report_set_up_6767ee29a2.png 245w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673424537/small_funnel_report_set_up_6767ee29a2.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673424537/medium_funnel_report_set_up_6767ee29a2.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673424537/large_funnel_report_set_up_6767ee29a2.png 1000w," sizes="100vw">Choose your ActiveCampaign tags using a “Contains” operator to complete your funnel set-up:<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673426534/activecampaign_tags_9287ff8b90.png" alt="activecampaign-tags.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673426534/thumbnail_activecampaign_tags_9287ff8b90.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673426534/small_activecampaign_tags_9287ff8b90.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673426535/medium_activecampaign_tags_9287ff8b90.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673426534/large_activecampaign_tags_9287ff8b90.png 1000w," sizes="100vw">If you want to add another step in your customer journey, click on “Add step”.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673424833/funnel_steps_83c1df2e3d.png" alt="funnel-steps.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673424833/thumbnail_funnel_steps_83c1df2e3d.png 245w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673424834/small_funnel_steps_83c1df2e3d.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673424834/medium_funnel_steps_83c1df2e3d.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673424834/large_funnel_steps_83c1df2e3d.png 1000w," sizes="100vw">Once you click on “Go to report”, you will see insights about your customer journey. This is a very early version, which means so far you will only see:<ul><li>the conversion rate between funnel steps</li><li>the overall conversion rate</li><li>the absolute number of people that completed each step</li></ul><img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673425253/funnel_report_insights_b78c3e46a4.png" alt="funnel-report-insights.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673425253/thumbnail_funnel_report_insights_b78c3e46a4.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673425253/small_funnel_report_insights_b78c3e46a4.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673425253/medium_funnel_report_insights_b78c3e46a4.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1673425253/large_funnel_report_insights_b78c3e46a4.png 1000w," sizes="100vw">The time range is fixed to 3 months rights now. You currently can not name a report or edit a report.&nbsp;We will add more improvements to the Funnel report next week.&nbsp;&nbsp;I will leave you with some questions:<ul><li>What information would you like to know about your customer journey?&nbsp;</li><li>How can we help you improve your customer journey?&nbsp;</li><li>What questions do you have about your customer journey?</li></ul>&nbsp;

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Introducing Funnel reports

A new direction for Wildmetrics. Here is what's new!

Welcome to our first Wildmetrics <a href="https://www.wildmetrics.io/changelog">changelog</a> entry on our new website! We just announced a <a href="https://www.wildmetrics.io/blog/new-era">new era for Wildmetrics on our blog</a>.&nbsp;And with that we are launching v1 of a new feature: Auto-generated reports.&nbsp;It will replace our old Report and Funnel feature (both features will still stay available for existing users for now).&nbsp;<h1>Introducing Auto-generated reports</h1>To serve B2B SaaS companies best, we started to think in use cases. We identified specific activities (we call that use case) growth teams at B2B SaaS companies do in order to achieve their north start goal, which is growing their MRR.&nbsp;Growth teams do all kind of different activities in order to grow MRR. To be more specific, Wildmetrics focuses on the customer journey. Each auto-generated report of Wildmetrics focuses on a use cases to improve the customer journey to grow MRR faster. <a href="https://www.wildmetrics.io/use-cases">Here is a list of use cases we want to focus on now.</a><img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672837382/wildmetrics_use_cases_e7d7f89470.png" alt="wildmetrics-use-cases.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672837382/thumbnail_wildmetrics_use_cases_e7d7f89470.png 168w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672837382/small_wildmetrics_use_cases_e7d7f89470.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672837382/medium_wildmetrics_use_cases_e7d7f89470.png 750w," sizes="100vw">We have a roadmap for our next reports (use cases):&nbsp;<ul><li>MRR report (share progress and MRR milestones with your team. Keep your team motivated and give direction)</li><li>Trial activation (keep an overview on your active trials and help them convert to customers)</li><li>Customer onboarding (reduce your churn by identifying new customers that need extra help during onboarding)</li></ul>&nbsp;See all 7 use cases here: <a href="https://www.wildmetrics.io/use-cases">https://www.wildmetrics.io/use-cases</a>&nbsp;<h1>Funnel report v1</h1>The first use case we built is the “Funnel report” to help you convert more trials &amp; onboard customers easier. You can start measuring your most important metrics in minutes.&nbsp;What can you do with version of #1 of our Funnel report?&nbsp;The Funnel report currently works with <a href="https://www.activecampaign.com/">ActiveCampaign</a> as a data source. You can use ActriveCampaign tags to set-up the steps of your customer journey like this:<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672839156/funnel_report_set_up_0c9feaa1fd.png" alt="funnel-report-set-up.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672839156/thumbnail_funnel_report_set_up_0c9feaa1fd.png 244w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672839156/small_funnel_report_set_up_0c9feaa1fd.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672839156/medium_funnel_report_set_up_0c9feaa1fd.png 750w," sizes="100vw">We are right now working on adding <a href="https://segment.com/">Segment</a> and <a href="https://stripe.com/">Stripe</a> to the Funnel report. You should see them very, very soon. Segment will allow you to select funnel steps using Segment events and Stripe will add revenue data to the report.&nbsp;After you have set-up your funnel you will see the conversion rate of your funnel like this:&nbsp;<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672839155/funnel_report_view_2d3a7ba390.png" alt="funnel-report-view.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672839155/thumbnail_funnel_report_view_2d3a7ba390.png 176w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672839156/small_funnel_report_view_2d3a7ba390.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672839156/medium_funnel_report_view_2d3a7ba390.png 750w," sizes="100vw">v1 only supports one single metric, which is Total funnel conversion rate. We will add new metrics like sales cycle length, avg. sales price, MRR in the next few weeks.&nbsp;&nbsp;v1 also does not support a date-picker, so we hard-coded “Last 3 months” as a time frame. Right now this can not be changed.