Let's explore who should be using Wildmetrics and who should not.

Let's explore if you should use Wildmetrics or not.<h1>What is Wildmetrics?</h1>Wildmetrics is revenue analytics for B2b SaaS. Just connect Stripe.<h1>Who is the ideal customer?</h1>Marketers and founders of B2B SaaS companies that use Stripe.<h1>Why do you need Wildmetrics?</h1>You get software trials but only a small % converts to customers. You want to grow your MRR but reached a plateau.<h1>How is Wildmetrics different?</h1>1) 100% focused on B2B SaaS customer journey using Segment &amp; Stripe.&nbsp;2) No-code &amp; 1-click data integration with your marketing stack. No need for another tracking snippet and no developer required.&nbsp;&nbsp;3) Auto-generated reports focused on B2B SaaS marketing use cases. Each report solves a problem instead of giving you an overwhelming dashboard.&nbsp;4) AI-powered suggestions using OpenAI to tell you what to do to achieve your next MRR goal.<h1>What does your life look like before using Wildmetrics?</h1>You get new trials but only a small percentage is converting into paying customers.&nbsp;You look at your Google Analytics dashboard to figure out what the problem could be but you are not sure what the metrics are supposed to tell you.&nbsp;You constantly check your MRR metric in Stripe, ChartMogul or Baremetrics but you still have no idea how to grow it effectively.<h1>What does your life look like after using Wildmetrics?</h1>You will have a good overview of the health of your customer journey knowing the most important metrics.&nbsp;You then dive deeper into your trials and help them reach their AHA moment. You will be able to identify struggling trials and convert them.&nbsp;After that, you look at your new customers to see who needs extra help to get started with your product. This will increase retention and decrease churn.&nbsp;Our AI - powered by OpenAI - interprets your reports and gives you actionable recommendations on what you could do to reach your MRR goal faster.&nbsp;&nbsp;AI examples include:<ul><li>AI written email to reach out to struggling trials</li><li>Benchmark your MRR growth rate</li><li>Ideas to improve your customer journey to increase conversion rate</li></ul>&nbsp;

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Ideal customer for Wildmetrics

What if there was a tool, that helps you turn more people that try your software into paying customers?

Wildmetrics is instant customer journey analytics for B2B SaaS. Convert more trials into paying customers. Just connect Segment &amp; Stripe.&nbsp;<h1>Problem</h1>Growing MRR is hard. Like really hard.&nbsp;Growth teams at B2B SaaS companies do a lot of different growth activities but only a very small percentage of people they reach turn into paying customers.<h1>Solution</h1>What if there was a tool, that helps you turn more people that try your software into paying customers?&nbsp;Wildmetrics auto-generates reports for you to analyse your customer journey and gives recommendations using AI about how to convert more people into paying customers to grow your MRR faster.<h1>What Wildmetrics is not</h1>Wildmetrics is not a tool like ChartMogul, Baremetrics or ProfitWell that help you understand your revenue better.&nbsp;Wildmetrics is not a tool like Google Analytics to help analyse your website traffic.&nbsp;Wildmetrics is not a tool like June that helps you build a better product.&nbsp;Wildmetrics focuses on the B2B SaaS customer journey and helps convert more trials into paying customers.<h1>How Wildmetrics can help</h1>Wildmetrics auto-generates reports for you. Each report is based on a use case that solves a specific problem that you experience with your B2B SaaS customer journey.&nbsp;You start out by connecting Segment and Stripe with Wildmetrics. You then generate the following reports:<ol style="list-style-type:decimal;"><li>MRR report to set your MRR goal &amp; track it. Share progress with your team</li><li>Funnel report to analyse your customer journey &amp; measure most important metrics</li><li>Trial activation report to convert more trials into paying customers</li><li>Customer onboarding report to help new customers find their AHA moment faster</li><li>Case study report to discover the right customers to interview for customer case studies</li><li>Save customers report to save customers before they churn</li></ol>&nbsp;Reports give you insights and recommendations. You can start measuring your most important metrics in minutes.&nbsp;&nbsp;Wildmetrics uses AI powered by OpenAI to give recommendations on how you could improve your customer journey to increase MRR.*<h1>What makes Wildmetrics unique?</h1>1) While there are different analytics products on the market, Wildmetrics is the only one that is focused on the B2B SaaS customer journey.&nbsp;2) Wildmetrics makes it dead simple to connect to your marketing stack. You are able to import historical and real-time data with one click. No developers required. No additional tracking scripts.&nbsp;3) Don’t get lost in your data dashboard. Instead, use auto-generated reports based on use cases to solve specific problems.&nbsp;4) Ever looked at a metric and failed to understand what this metric is supposed to tell you? Wildmetrics uses artificial intelligence to give recommendations and actionable suggestions to grow your MRR.* &nbsp; *coming soon

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How can Wildmetrics help me?

How we had the idea for Wildmetrics, how we fund the development and how our journey looked like so far.

Building Wildmetrics comes from a problem my team &amp; I experienced first-hand while working on our other project <a href="https://www.wildmail.io/">Wild Mail</a> back in 2018.&nbsp;We were a marketing agency working with 100s of clients and one thing we had to do for them monthly, was sharing a funnel report (with insights about how their funnel converts).&nbsp;This meant needing to visit the CRM to export people &amp; email engagement data. Then go to Stripe to get revenue data. Then go to Facebook ads/Google ads to get advertising data. Then visit Google Analytics for the blog and so on..&nbsp;We exported all the data from the different tools, cleaned &amp; organiseed it. And then re-imported it into a GSheet.&nbsp;We did this over and over again, every month for many different clients. It tooks us hours, no actually days, to complete this manual &amp; energy sucking task.&nbsp;What a pain this was.&nbsp;This is when we realised there is an opportunity. This was 2019.&nbsp;We tried to automate this a little by setting-up webhooks using Stitch and Google Data Studio. But it was hard to set up and even harder to maintain. On top of that, the data was incorrect.&nbsp;This is when we decided to build an MVP for Wildmetrics, back in 2020.&nbsp;I got to know my tech lead <a href="https://twitter.com/_Leo_Albin">Leo</a> who wrote the first line of code for Wildmetrics in May 21st, 2020 (thanks to our mutual friend Lucas for connecting us!).&nbsp;I purchased our domain <a href="https://www.wildmetrics.io/">wildmetrics.io</a> on June 25th 2020 for 47.99€.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674658217/wildmetrics_io_domain_d21b24b086.png" alt="wildmetrics-io-domain.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674658217/thumbnail_wildmetrics_io_domain_d21b24b086.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674658218/small_wildmetrics_io_domain_d21b24b086.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674658218/medium_wildmetrics_io_domain_d21b24b086.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674658218/large_wildmetrics_io_domain_d21b24b086.png 1000w," sizes="100vw">&nbsp;And we onboarded our first paying customer for Wildmetrics, <a href="https://www.carlabiesinger.com/">Carla Biesinger</a>, on 15th of January 2021.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674658249/wildmetrics_first_customer_a46db0c55f.png" alt="wildmetrics-first-customer.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674658249/thumbnail_wildmetrics_first_customer_a46db0c55f.png 234w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674658249/small_wildmetrics_first_customer_a46db0c55f.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674658249/medium_wildmetrics_first_customer_a46db0c55f.png 750w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1674658249/large_wildmetrics_first_customer_a46db0c55f.png 1000w," sizes="100vw">Between 2021 and 2022 we tried different things. We onboarded Pancho, Alban &amp; Franco. I serve as product manager.&nbsp;We failed &amp; learned a lot. None of us build a SaaS product before. We spent too much time on the wrong things. On top of that, building, running &amp; growing two SaaS businesses at the same time is really hard.&nbsp;But all of this got us to what happened next..&nbsp;Then in 2023, we decided to pivot Wildmetrics to customer journey analytics for B2B SaaS.&nbsp;All this is funded by our other project <a href="https://www.wildmail.io/">Wild Mail</a>.&nbsp;Our goal for 2023 is to find PMF and have Wildmetrics support a team of 3-4 people.&nbsp;We are excited. Let’s see how it goes.&nbsp;Bastian Founder

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The story of how Wildmetrics got started

A new direction for Wildmetrics. Here is what's new!

We are happy to announce a new era for Wildmetrics! Let’s start out by defining Wildmetrics..<h1>What is Wildmetrics?</h1>Wildmetrics is customer journey analytics for B2B SaaS.&nbsp;It allows you to track and analyze your customer journey with auto-generated reports, and then use that data to improve your customer journey to grow your MRR faster.&nbsp;It's a great tool for growth teams and founders.<h1>What is the new direction for Wildmetrics?</h1>We are now 100% focused on helping growth teams at B2B SaaS companies.&nbsp;In the past, Wildmetrics was mostly used by ActiveCampaign customers. We learned that we can better serve B2B SaaS. Our past customer avatar is too general, too diverse and uses too many different tools, sales processes &amp; customer journeys. On top of that, the AC API was hard to work with. This is why we pivoted.&nbsp;In summer 2022, we did a positioning exercise following <a href="https://www.aprildunford.com/post/a-quickstart-guide-to-positioning">April’s method</a> and arrived at our new positioning: customer journey analytics for B2B SaaS.<h1>What’s new?</h1>We are launching our new core feature: Auto-generated reports! This new feature will start a new era for us.&nbsp;It will replace our old Report and Funnel feature (both features will still stay available for existing users for now).&nbsp;To serve B2B SaaS companies best, we started to think in use cases. We identified specific activities (we call that use case) growth teams at B2B SaaS companies do in order to achieve their north start goal.&nbsp;What is the north start goal? Growing their MRR.&nbsp;&nbsp;This is what every B2B SaaS startup is after. (why? because they want to serve their customers better, improve the product, pay higher salaries to team members ..)&nbsp;Growth teams do all kind of different activities in order to grow MRR. To be more specific, Wildmetrics focuses on the customer journey. Each auto-generated report of Wildmetrics focuses on a use cases to improve the customer journey to grow MRR faster.&nbsp;<a href="https://www.wildmetrics.io/use-cases">Here is a list of use cases we want to focus on now.</a><img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672837382/wildmetrics_use_cases_e7d7f89470.png" alt="wildmetrics-use-cases.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672837382/thumbnail_wildmetrics_use_cases_e7d7f89470.png 168w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672837382/small_wildmetrics_use_cases_e7d7f89470.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672837382/medium_wildmetrics_use_cases_e7d7f89470.png 750w," sizes="100vw"><h1>Auto-generated reports</h1>Our goal is to help B2B SaaS companies track and analyze their customer journey in less than 5 minutes following 4 steps:&nbsp;<ol style="list-style-type:decimal;"><li>Integrate your marketing stack (HubSpot, Stripe, Segment etc..)</li><li>Get insights from our auto-generated reports</li><li>Improve your customer journey</li><li>Grow your MRR faster</li></ol>&nbsp;This feature is a MVP and offers very limited functionality right now. We wanted to ship it as fast as possible and add new useful things every week. We will write about the new stuff on our <a href="https://www.wildmetrics.io/changelog">changelog</a> and on our <a href="https://www.wildmetrics.io/newsletter">newsletter</a>.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672837204/wildmetrics_reports_4d14f53026.png" alt="wildmetrics-reports.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672837204/thumbnail_wildmetrics_reports_4d14f53026.png 173w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672837204/small_wildmetrics_reports_4d14f53026.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672837204/medium_wildmetrics_reports_4d14f53026.png 750w," sizes="100vw">The first use case we built is the “Funnel report”. The goal is to help you convert more trials &amp; onboard customers easier using our funnel report. You can start measuring your most important metrics in minutes.<img src="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672839156/funnel_report_set_up_0c9feaa1fd.png" alt="funnel-report-set-up.png" srcset="https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672839156/thumbnail_funnel_report_set_up_0c9feaa1fd.png 244w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672839156/small_funnel_report_set_up_0c9feaa1fd.png 500w,https://res.cloudinary.com/dhjcvwq8b/image/upload/v1672839156/medium_funnel_report_set_up_0c9feaa1fd.png 750w," sizes="100vw">We have a roadmap for our next reports (use cases):&nbsp;<ul><li>MRR report (share progress and MRR milestones with your team. Keep your team motivated and give direction)</li><li>Trial activation (keep an overview on your active trials and help them convert to customers)</li><li>Customer onboarding (reduce your churn by identifying new customers that need extra help during onboarding)</li></ul>&nbsp;See all 7 use cases here: <a href="https://www.wildmetrics.io/use-cases">https://www.wildmetrics.io/use-cases</a>&nbsp;Integrations we support right now are <a href="https://stripe.com/">Stripe</a> &amp; <a href="https://www.activecampaign.com/">ActiveCampaign</a>. We are currently working on <a href="https://segment.com/">Segment</a> and will launch it very, very soon.&nbsp;Let’s see how it goes! Follow along on our <a href="https://www.wildmetrics.io/changelog">changelog</a>.&nbsp;Cheers, Bastian (founder)

Ideal customer for Wildmetrics

How can Wildmetrics help me?

The story of how Wildmetrics got started

Announcing a new era